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An Incentive Program that Works – Safety Slogan Contest

- April 6, 2017 by Leslie Stoll, CSP, ARM (View all posts by Leslie)

The safety slogan incentive program is designed to increase safety awareness by motivating employees to review a weekly safety topic in the form of a catchy slogan. Slogans can be developed internally, but can also be found online. A simple web search of “safety slogan” will result in numerous website resources.

Here are some examples:

  • Safety is Gainful, Accidents are Painful
  • Safety Never Hurts But Injuries Do
  • Safety Starts With You
  • Stay Alert, Don’t Get Hurt

The basic concept of the program is to promote safety by providing simple weekly reminders to employees. A new safety slogan is posted weekly in a prominent area of the facility, emailed, texted, or included in paycheck envelopes to employees. Employees are encouraged to read and memorize the slogan. During the following week, random individuals are asked by supervisors, safety committee members, members of management, or another designated person to recite the slogan. If they can recite the slogan, the employee is rewarded. If the employee doesn’t know the slogan, this is a perfect opportunity for a little safety training on the subject.

Items to consider before implementing the program are listed below:

  1. What is the time frame for a slogan (weekly, monthly)?
  2. How many people will be asked during the time frame?
  3. Will there be a physical incentive or just recognition of the employee?
  4. If you are awarding a physical incentive, what will it be and will the incentive be provided on the spot or will names be put into a drawing?
  5. Will you randomly select people to be asked or will you leave it up to the questioning person?
  6. Will you be documenting the process and placing proof of the contacts into a training file?
  7. Do you want to add the element of employees submitting their own creative slogans for additional recognition?
  8. Should you make this a competition between departments/shifts/locations by rewarding based on which group is more successful?  This can lead to more interaction between employees as it would be in everyone’s best interest to make sure their coworkers know the slogan.

We will be posting more blogs in the future about behavior-based incentive programs, so stay tuned!